With super-flexible storage system EFG Create, his debut as designer for EFG was an instant success. This year’s Stockholm Furniture Fair sees the introduction of a new sofa system - stylish, easy to place and comfortable couch seating for work, meetings or meals in modern office environments.
“The Create sofa is developed in tight collaboration between EFG and myself. I like to work as close as possible with the manufacturer”, says Jonas Forsman now in his third year with EFG European Furniture Group
The easiest way to describe the his approach to design is to let Marcel Wanders do it. "It makes sense to work on smart, functional objects with new features. That's how he thinks. It's what he wakes up for in the morning. He wants to have smart ideas - not just make something beautiful", the Dutch master concluded in a 2015 Frame interview.
Jonas is 35 years old and is already celebrating his tenth anniversary as a professional designer. With a degree in technical design from Chalmers university of Technology in Gothenburg, he got a flying start and quickly became both widely traveled and published. The chair Arc and the lamp Parasol flourished in the design world with its ingenious simplicity. The same humble and result-oriented approach is evident in his collaboration with EFG. Finding solutions to specific needs is a major driving force.
“I don’t want to just pull ideas out of my hat. I want my design to be realistic but at the same time pushing the boundaries”, says Jonas.
The new Create sofa is designed to sync with the intelligent modular system that is the basis for the Create series. It can easily integrate with the storage modules while also working well on their own.
Marianne Dahl, product development manager at EFG European Furniture Group, is very happy to have Jonas Forsman on the team.
“Jonas is easy-going and unpretentious to work with, and I am convinced that we are only at the beginning of a long and fruitful cooperation with many fine products to come”.
The sofa system EFG Create will be previewed in booth A37 : 20 at the Stockholm Furniture Fair.
From Jonas Forsman's own description of the Create sofa:
Despite its compact dimensions and visual lightness, it is really comfortable. At a glance it looks strict and straight, while it signals inviting seating for the user. The straight back makes it easy to place the furniture along walls or together with EFG Create storage furniture.
The sofa system is tailored to fit the dimensions of EFG Create storage. A two-seat sofa has the same width as two medium or three small storage modules. This creates exciting opportunities to build a landscape - integrating seating and storage. The couch is composed of a metal base and an upholstered seat. The base can also hold a table top, armrest or EFG Create storage modules. The different components in the Create system offers lots of combination options.
For more information:
Jonas Forsman, designer: firstname.lastname@example.org +46.703060664
Marianne Guriby Dahl, Director of Product Development; email@example.com +46.765367508