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The West Bromwich Building Society

"The challenge of relocating the whole business to a new Head Office was certainly made easier through the positive relationship developed with EFG, particularly with the dedicated Account Manager"
Mark Brayford, Facilities Manager

Client: The West Bromwich Building Society

20/20 Design 
Our role:
Project management, interior support, supplier 
Delivery date:
October 2016 
West Midlands, West Bromwich 
Financial/building society 
500 employees 

The West Brom’s prestigious new headquarters

Challenges & solutions
The West Brom has recently completed the move to its prestigious new headquarters. The 70,000 sq ft premises at Providence Place in West Bromwich town centre, is situated just off the A41. This five story purpose-built premises will enable the company to grow and better meet the needs of their customers and will accommodate over 500 staff, with capacity for future expansion.

The brief for the atrium area was to create a space that would encourage and engage collaboration. Together with key members of the planning team we developed a space that would promote impromptu meetings, relaxation and reflective thought.

It was designed to accommodate & engage employees with its central location it is visible from every floor, therefore it needed to have significant visual impact. The wooden slats are in a different colour for each floor, gradients are designed to change hue depending on light and your location. This feature adds colour within the large atrium. Both the wooden feature and the larger communal table complete with power modules, were manufactured locally in the Midlands by skilled carpenters at Paragon interiors using locally sourced wood. The space is now being fully utilised by all 500 staff – a testament to the design and quality of the products.

Dedicated office space spans across an impressive 5 floors of this 70,000 sq ft new build. Bespoke benching systems along with breakout areas consisting of soft seating across each floor have established a perfect example of how activity based working can add value to your business and employees. The bespoke EFG Inception bench system was designed with white sliding tops, scalloped cut-outs, black contrasting edging and black loop leg frames. Sliding top with additional cut-outs were designed for easy access. It’s height adjustable features made EFG Inception a flexible working solution catering for DDA access when required.

The colour scheme was kept minimal. White and black contrasts keep a clean feel throughout the install, supported by pastel purple and blues around breakout areas. Small nods to modern design such as integrated screen systems, upholstered in Gabriel Atlantic Bubble, make for a prominent design feature. Finding an innovative storage solution was key. Bisley note pedestals complement the bespoke benching system and provides personalisation for the employee. Bisley glide storage with its perforated detailing gives a classic storage necessity a modern twist.

Situated in the heart of the building, the executives suites and offices have benefited from handmade furniture manufactured by Hands of Wycombe. Twenty 20 Design were set the brief to plan an executives suite within the second floor of Providence place so that West Bromwich executive team would be fully immersed within the everyday employee culture of the building society.

The executive offices feature Hands of Wycombe Emphasis desks and meeting table finished in fumed oak veneer, complimented by black glass detailing and Boss Design high back Delphi leather executive meeting chairs in bridge of weir grampian black leather. The executive boardroom will leave nobody in doubt of the quality and design of the Hands of Wycombe products specifically selected and utilised within the space. Designed around a bespoke Hands of Wycombe Shadow media unit, encompassing a seventy inch smart screen. An integrated lighting feature adds to the overall aesthetic. The stunningly crafted Prime desk, veneered in fumed oak incorporates a fully integrated IT solution manufactured to the clients explicit request. Creating a functional and flexible solution for all users.

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