How do you measure success? For designer Jonas Forsman it may be expressed as 380 millimeters, the basic dimension for his storage system EFG Create, which has quickly become a favorite in the office world.
The concept is now taken further in the form of sofas, offering nearly limitless possibilities to create truly flexible office environments. With both storage, seating and room dividers in the same system, the office can grow and change smarter than ever.
Those who have played with Lego will intuitively understand the beauty of EFG Create. You assemble it just as you want and feel like. High, wide, low, angled or straight. No specific screwdrivers or keys are needed. All modules measure 380 millimeters in height and depth. With the cube as the basic design form the system can be adapted to reflect how you want to work and the image of your office.
EFG Create Seating was presented to the industry at the Stockholm Furniture Fair in February, where it constituted the core of EFG's large booth. Since then, Jonas Forsman has worked further to refine the products now placed on the market.
-With storage and seating in place, the base is laid for more products. I can see screen walls, space dividers, more storage variants, more cases, boxes, perhaps more removable storage, says Jonas.
The new EFG Create Seating range is the solution for a stylish, easy to place and comfortable seating solution for work, meetings or meals in the modern office environment. The couch is composed of a metal base and an upholstered seat. Jonas has devoted special attention to the upholstery, and discussed the level of detail directly with the producer to define the right seams and angles.
-I wanted the fabric in as few parts as possible, but also to get the stitches to work as a decoration of the sofa. A seemingly simple detail that has become common theme in the product, explains Jonas who with EFG Create Seating delivers his second major project for EFG.
The easiest way to describe Jonas’ approach to design is to let Marcel Wanders do it. Here’s what the Dutch master said in a Frame interview in 2015:
”It makes sense to work on smart, functional objects with new features. That’s how he thinks. It’s what he wakes up for in the morning. He wants to have smart ideas – not just make something beautiful.”
-I don’t just draw ideas freely from the air, there has to be a practical challenge. Above all, it must be possible to manufacture the product in a good way. My design is realistic while pushing the boundaries as much as possible, says Jonas who after his training in engineering design at Chalmers had a flying start with products that have spread throughout the design world with its ingenious simplicity. Jonas has been awarded the Red Dot on several occasions and also the Design S for their products.
EFG Create Seating is offered in a number of pre-configurations, but can also be ordered as individual modules. Eleven standard colors on the legs and stand and six different table surfaces give great opportunities for variation in style and look. All EFG Create products are environmentally friendly and sustainably produced.
För mer information:
Jonas Forsman, Designer: firstname.lastname@example.org
Marianne Guriby Dahl, Design Manager; email@example.com